Email is king when it comes to marketing. The best emailing services can increase engagement and foster relationships.
Email campaigns outperform all other types of marketing in terms of return on investment. If you set up your emails correctly, you will make a lot of money.
However, you must find the best email marketing services provider in order to have an effective email marketing strategy. This makes it easier to keep track of your customers, content, and promotions.
The functionality of most emailing services would be identical. As a result, determining the right email marketing program for your company or website can be challenging.
What distinguishes one email platform from the others?
We’ve handled large email lists and used just about every email marketing tool available. We understand what it takes to run good email marketing campaigns and which tools can help us do it better.
This guide will help you find the right email marketing service provider for your situation, whether you’re starting a new email list from scratch or switching to a new provider.
12 Best Emailing Services
1. Brevo — This service is ideal for expanding your mailing list.
2. GetResponse — The best all-in-one lead generation software
3. AWeber — Best for smaller mailing lists.
4. Moosend — The best AI-powered eCommerce sales platform
5. MailerLite — The most straightforward email marketing service
6. Omnisend — This service is ideal for eCommerce.
7. Mailjet — For cross-team collaboration, this is the best choice.
8. Drip — This is the best choice for new eCommerce platforms.
9. Kit — This platform is ideal for influencers, writers, and content creators.
10. HubSpot — For automated email marketing, it’s the best.
11. Constant Contact — The most user-friendly email builder on the market.
12. Mailchimp – The best freemium choice.
Email marketing services are available from hundreds of companies. However, in our opinion, you need to only think about these top 12 for your business.
For your consideration, we’ve highlighted the top features, costs, advantages, and any possible drawbacks. Let’s get started.
Email Marketing Services Comparison
1. Brevo (formerly Sendinblue) Review – The Best Choice For Expanding Your Mailing List
For companies focusing on growth, Brevo provides a completely automated email marketing solution.
Brevo is a top contender if you’re just starting out in business and want to expand your list (and your sales).
To optimize email marketing campaigns, they have a mix of drag-and-drop editors and automation.
They also provide lead nurturing resources to assist you in growth, including:
- Squeeze pages. To generate leads, create engaging and actionable web pages.
- Sign-up forms. Forms can be placed anywhere on the website to collect information from visitors.
- Facebook Advertising. Make use of Facebook marketing to generate more leads.
- Retargeting Ads. Ads that are tailored to a user’s past online activities.
Brevo facilitates lead, consumer, and audience growth across all of this.
The platform has a great free plan with a daily sending limit. That’s a fantastic deal, particularly if you’re a one-person operation or a bootstrapped startup.
Their email designer is quite user-friendly, with a drag-and-drop editor that makes customizing the look and design of your email a breeze.
Brevo has a free plan and paid plans (Starter, Standard and Professional, plus a custom Enterprise plan) priced by how many emails you send per month, billed monthly or annually. Current prices are on Brevo’s pricing page.
Many startups and small businesses should be able to get by with the Starter plan.
The higher plans are a great option as the company grows. They include many more marketing features, including automation and advertising tools.
2. GetResponse Review – The Best All-In-One Lead Generation Software
GetResponse isn’t just another email marketing software. It’s sort of an all-in-one package with a focus on automation.
We mean it when we call it “all-in-one.”
You’ll be able to collect a lot of leads, position them in the right workflows, and transform them into returning customers with features and tools like audience segmentation, squeeze page builders, autoresponders, automated emails, analytics, and even webinar application.
GetResponse has a feature called Autofunnel that is particularly useful. It can be used to make sales funnels, lead funnels, webinar funnels, and more. It’s completely automated and easy to use.
Emails, exit popups, squeeze pages, Facebook advertising, marketing automation, and eCommerce integration are all included in the funnels. It all depends on what you want to do and how you want to do it. GetResponse offers all of the resources you’ll need to expand your subscriber list and monetize those leads.
GetResponse takes care of everything once a consumer reaches your funnel. With numerous digital touchpoints, it’s the ideal way to direct customers through the conversion process.
GetResponse has three main plans (Starter, Marketer and Creator) plus a custom Enterprise plan, priced by list size. Standard plans are billed monthly or annually, with a lower rate for annual billing; 24-month billing is available on the Enterprise plan only. Current prices are on GetResponse's pricing page.
Prices rise as your list grows. GetResponse's entry-level (Starter) package includes unlimited monthly email sends, a welcome email series, an automation workflow, a landing page builder, and signup forms and popups. Sales funnels are included from the Marketer plan up, and webinars from the Creator plan up.
However, if you don't already have CRM software, we'd suggest one of the higher plans to get the most out of this service provider. In comparison to the other software we've used, the base rate is a bit higher. The service, on the other hand, includes a lot more.
Instead of only having email capabilities, you'll have the ability to create automated lead funnels, webinars, squeeze pages, and a slew of other features that other providers don't offer.
Annual billing is cheaper than monthly. GetResponse has a free trial with access to premium features; after it ends you can keep using the free version.
3. AWeber Review – Best for Smaller Mailing Lists
AWeber is a well-known email marketing software that is both reliable and inexpensive.
The simplicity of AWeber's pricing system is where it really stands out. It's very affordable for those with smaller mailing lists.
Unlike other platforms that charge different prices for different features and capabilities, AWeber includes all of its features with every plan.
The price is based on your plan (Lite or Plus) and the number of subscribers on your mailing list.
Both plans are billed monthly or annually, and a Done For You setup service is also available. Current prices are on AWeber's pricing page.
You'll get all of the basic features you'd expect from an email marketing company with AWeber:
- 700+ ready-to-use templates
- Email builder with drag-and-drop functionality
- Email tracking
- Split-testing
- Sign-up sheets
- Automated systems
- Integrations with third-party services
- Segmentation of subscribers
AWeber has the highest email deliverability rates in the market. They ensure that your content is designed to hit the inboxes of your subscribers.
AWeber is available for a free trial.
4. Moosend Review – Best AI-Powered eCommerce Sales Platform.
Moosend has an email marketing solution for anyone, whether you're a total novice or a seasoned pro.
They have all the features you need to nail your email marketing strategies, from a simple drag-and-drop email builder to accurate real-time analytics.
Moosend's eCommerce AI is our favorite feature. It uses collaborative filtering and machine learning to match customers with items they would like based on similar customers' shopping habits.
You'll also be able to easily cross-sell based on consumer buying preferences, as well as keep track of how much they purchase those items (e.g. perishables) so you can constantly advertise the products when they need them.
This is something we haven't seen any other email marketing provider do. It has the potential to be extremely beneficial to newer eCommerce businesses seeking to improve their segmentation and targeting capabilities.
Moosend also excels at the fundamentals of email marketing. You can build emails that are unique to your target customer using their advanced personalization capabilities. You can segment the audience based on buying activity, cart abandoned items, and more using their segmentation tool.
With around 40 themes to choose from, they don't have a lot of options. They're all, however, highly customizable and eye-catching.
Moosend no longer has a free plan (there's a 30-day free trial). Its Pro plan is priced by the number of subscribers and billed monthly, every six months or annually, and Moosend+ and Enterprise are custom-priced. Current prices are on Moosend's pricing page.
5. MailerLite Review – The Most Straightforward Email Marketing Service
MailerLite is a simple email marketing company that provides all of the basics while skipping the extras. The software does not burden you with features and functionalities that you do not need.
This is ideal for those looking for straightforward, easy-to-use email marketing software. If you're a professional who doesn't need a lot of frills, all you need are the tools to get started with your newsletter or emails.
Automation, squeeze pages, surveys, and pop-ups are also available with the service. So, it's not like you are limited in any way.
The drag-and-drop editor in MailerLite makes it simple for anyone to create a high-quality message. Segment your subscribers to improve personalization and use features like split testing to improve your offers.
For those of you looking for basic email software at a low cost, we suggest MailerLite.
MailerLite has a free plan for small lists and paid plans priced by the number of subscribers, plus a custom Enterprise plan for very large lists. Current prices are on MailerLite's pricing page.
If you sign up for annual payments, MailerLite gives you a discount, making it one of the most cost-effective choices on our list.
The free plan has subscriber and monthly email limits. When you're just getting started, you can use this option as an extended free trial.
6. Omnisend Review – The Best eCommerce Software
Omnisend is an eCommerce-specific email marketing software that's simple to use. In order to turn leads into customers, they provide a variety of features such as automated email and text messaging.
They do this by going beyond the norm, mixing text messages, email marketing, web browser push alerts, Google Customer Match, and Facebook retargeting to ensure you reach the widest possible audience.
Segmented campaigns are possible across all of their platforms. As a result, you'll be able to reach the exact customer for your product or service.
They also have automation for common customer behavior like cart abandonment emails and messages, as well as welcome emails and messages.
Their library of drag-and-drop-themed templates makes it easy to create attractive, on-brand emails.
Omnisend has a free plan and paid Standard and Pro plans priced by the number of contacts, billed monthly. Current prices are on Omnisend's pricing page.
The price increases as your contact list grows.
At the very least, the Standard plan is recommended. It's worth the money just to get unbranded emails, and you'll even get access to their SMS and email automation software. A must-have feature is the availability of email, and chat support 24/7.
Visit Omnisend to learn more and sign up.
7. Mailjet Review – The Best Tool For Cross-Team Collaboration
Mailjet is a lesser-known service, but it can easily compete with large email providers.
It is distinct in that it provides real-time coordination tools. They're one of the few email marketing companies we've come across that does this.
As a result, marketing departments, partners, and stakeholders should consider them. This is a major benefit for companies with many divisions contributing to an email campaign. Things can get complicated and messy without real-time coordination.
Mailjet also makes it easy to handle permissions for team members who collaborate on email campaigns.
Mailjet makes it easy to send emails. The framework comes with an easy-to-use drag-and-drop builder that allows for total customization. You'll also have tools that enable you to customize content for your subscribers.
For all of your email promotions, you can submit dynamic content and display advanced reports and statistics.
Mailjet's free plan has monthly and daily sending limits, which is insufficient for a successful campaign. This free plan is more like a trial option that allows you to try out the platform.
Mailjet's paid plans (Starter, Essential and Premium, plus custom plans for high volumes) are priced by how many emails you send per month. Current prices are on Mailjet's pricing page.
If you pay annually (rather than monthly), Mailjet gives you a discount.
We would suggest Mailjet if you want to use the team collaboration features. To use multi-user collaboration, you would require a Premium membership. Segmentation, Split testing, and automation software are included in the Premium package.
8. Drip Review – The Best Choice For New eCommerce Platforms
Drip is a service that is relatively new. It is a CRM that specializes in eCommerce email marketing.
Drip concentrates on providing smaller, independent stores the same powerful automation and segmentation tools for email marketing as larger e-commerce shops, which is perfect for new eCommerce merchants.
As a result, they're ideal for new brands aiming to gain traction.
You can monitor important commerce metrics like consumer intent and purchasing activity with Drip.
You'll be able to distinguish between new and returning website users. You can also use Drip to hit users who have abandoned their shopping carts.
Their CRM allows you to communicate with customers through a variety of online channels, including email. Drip also has a revenue attribution function that helps you see which promotions are actually profitable.
So this is perfect for eCommerce stores.
Drip has everything you need to succeed with email marketing, including personalization features, powerful segmentation options, and comprehensive analytics.
The cost of your account is determined by the number of contacts you have, and the features are the same at every size. Current prices are on Drip's pricing page.
Very large lists get custom pricing.
Drip offers live chat and email support 24/7. It also offers a free trial with all of the tools.
9. Kit (formerly ConvertKit) Review - Best Platform For Influencers And Content Creators
One of our top picks for email marketing software is Kit.
It's an excellent choice for all types of creators such as influencers, video producers, bloggers, artists, and musicians. That's because their platform uses squeeze pages, eCommerce websites, and membership sites to engage and nurture the audience.
You'll be able to generate leads from visitors to your social media profiles, YouTube videos, blogs, Facebook pages, and other websites.
Kit is a great choice for those looking to build automated email marketing funnels at a low cost.
You'll be led by a simple visual flow chart to set up automated email campaigns.
Kit consolidates all of your subscribers into a single list, rather than creating several lists. You will be able to manually tag them for segmentation or use auto tags based on their actions to increase campaign personalization. That's fantastic for content creators with large audiences.
Kit is the best tool for quickly sending emails with neat formatting. There are no distracting features or complex elements here.
Kit pricing depends on your plan and the number of subscribers you have, like most email marketing applications. Current prices are on Kit's pricing page.
You'll get a free concierge migration service if you move a large list to Kit. If you enroll in an annual plan, you can save money and get 2 months free.
More than 70 third-party integrations, custom reporting, and customizable forms are available via Kit. Email and live support are available for 12 hours a day throughout the week, with limited support available during nights and weekends.
Take advantage of Kit's 14-day free trial to see if it is for you.
10. HubSpot Review – Best Email Marketing Automation Software
HubSpot is the best for marketing automation, and its email marketing platform is no exception.
They make it simple to build, personalize, and customize emails without the help of IT or designers.
The automated workflows are where their software really stands out. This helps you to quickly set email subscriber triggers and transform leads into customers (or whatever else you want them to do).
You can visualize this with the software's useful mapping tool for easy optimization and greater clarity.
Consider it an adventurous journey for your subscribers. You may have them branch off to experience new, targeted things via email based on the particular actions they take.
Hubspot's email marketing program is just another tool in its arsenal. It can be used independently or in conjunction with their other products, such as CRM and Marketing Hub. When you combine your email marketing with those items, it becomes even more effective.
They also have a large number of pre-made email templates to assist you. You won't need any development or coding skills to construct powerful emails with their drag-and-drop builder.
Features
HubSpot is easy to use and allows you to personalize your interface, add calls-to-action and photos, and change the colors and content to fit your brand.
Personalize your emails with their advanced personalization software to increase open and clickthrough rates. You will automatically be shown the most appropriate subject lines, links, content, attachments, and calls to action based on any information in an email subscriber's contact records.
Their A/B testing software is excellent. After you've sent your emails, use it to go through the detailed analytics to see which ones worked better—and why.
Use this information to figure out which topic lines get the most clicks and which content and calls to action can result in additional sales. You can also use landing pages and signup forms to reliably assess the return on investment of email campaigns.
HubSpot's email software is free, with a monthly sending limit and HubSpot branding; paid Marketing Hub plans are priced per seat per month. Current prices are on HubSpot's pricing page.
Join HubSpot for free to build and submit email campaigns that look professional and work on any platform.
11. Constant Contact Review – Easiest Email Builder For Beginners
Constant Contact is a great service provider that we recommend to those of you who are just getting started with email marketing.
This is due to their user-friendly drag-and-drop email creator. It enables you to quickly build new emails that are visually appealing and consistent with your brand—no coding skills are required. Text, video, images, coupons, events, and polls can all be easily added to any post.
It complements more than 100 pre-built, mobile-friendly templates.
You can monitor the outcome of your campaigns in real time with Constant Contact. Anything from open rates to click-through rates, as well as data for each individual subscriber, will be shown.
Constant Contact has a number of advantages, one of which is automation. You may send welcome messages to new subscribers and set up drip campaigns based on their behavior.
Constant Contact provides a 60-day free trial, which is one of the best deals in the market.
Constant Contact's email app has a simple pricing structure, with three plans: Lite, Standard and Premium, billed monthly or annually.
Your price will be determined by the number of subscribers on your list, as it is for most email marketing providers.
Current prices are on Constant Contact's pricing page.
The Lite plan would suffice for simple and professional emails. However, we strongly advise one of the higher plans if you want to get the most out of your email campaigns.
Advanced features including subject line A/B testing, automated behavioral campaigns, and interactive content are included in the higher plans. You'll also have access to demographic info, polling, coupons, and surveys that are tailored to you. Visit Constant Contact to learn more and sign up for a free account.
12. Mailchimp Review – The Best Freemium Choice
Another well-known email marketing company is Mailchimp. They are the best email marketing services for small businesses and startups because it's adaptable, affordable, and can scale with your business.
Many people like Mailchimp because it allows them to get started for free. If your mailing list is small, you won't be charged.
It's good to know that as a new company, you can launch an email list with Mailchimp without paying a monthly fee right away.
This allows you to expand your list and make the most of it before having to pay. By the time you outgrow the free plan, your company should be able to bear the extra expense.
Mailchimp's paid plans (Essentials, Standard and Premium) are priced by the number of contacts, and higher plans add more audiences, automation and analytics. Current prices are on Mailchimp's pricing page.
For the most part, we suggest the Standard Plan. It's packed with advanced features to help you get the most out of any campaign.
Your real rate will be determined by the number of subscribers on your list once again.
Mailchimp has templates that are tailored to the objectives of each message. It's an excellent option for establishing and maintaining customer relationships.
Mailchimp has a comprehensive knowledge base of tutorials and guides for self-help and learning along with award-winning customer support.
How To Choose The Right Email Marketing Service
The best email marketing company would be specific to your needs. After all, the multimillion-dollar information product company would have somewhat different requirements than the average blogger.
However, there are some particular factors that we considered because we assume they are the most relevant for most companies.
We'll go over the steps we took to compile this list and clarify what counts, what doesn't, and what you should know to make the right decision.
Use our approach to assist you in choosing the best option.
Simple Automation
Nothing beats the “set it and then forget about it” mentality when it comes to a business.
When you use an automated email marketing program, you don't have to be concerned about making sure that each of your new subscribers is in the correct sales funnel. They'll get the emails they're supposed to receive automatically once you've set it up.
That's why you'll want to find an email marketing service that allows you to set up automatic emails quickly without having to deal with complicated tagging schemes.
When it comes to email automation, Constant Contact stands out. It allows you to send welcome messages to new subscribers and place them in unique drip campaigns based on their behavior. You can do this easily thanks to the straightforward interface.
If automation is what you are looking for, GetResponse is another choice to consider.
With its Autofunnel technology, you can quickly and easily build fully automated leads, sales, and webinar funnels (you may also be interested in checking out the Webinar Titles Generator).
Comprehensive Analytics
As the old business saying goes: “If you can’t measure it, you can’t manage it”.
To that extent, a good email marketing services provider will deliver all of the reporting resources, including detailed metrics and KPIs.
This information will provide you with crucial information about who your subscribers are, where they are located, and what they want from your business.
It will also assist you in the future in developing better products and marketing campaigns. With the right analytics, you will be able to better target and segment your audiences.
HubSpot provides some of the best analytical software for traffic and conversions. Their analytics tools, in addition to their split testing functionality, will tell you exactly how your emails perform.
Basic Segmentation
You'll want to reach different parts of your audience for different products as your company expands. After all, not everyone on your list would want the same thing if you deliver a range of products and services.
Good email software will allow you to segment your audience in simple but effective ways.
A provider like MailChimp, for example, allows you to tag parts of your audience based on how they subscribed to your email list. That way, you can automatically add certain segments to unique targeted funnels.
You can do segmented campaigns using a service like Omnisend based on your subscribers' preferences, demographics, email open rates, and the items they've purchased.
It's important to remember that if you need segmentation features (which you should if you're serious about email marketing), you'll have to pay for them. This is commonly not included in a service's free option. It is well worth it, particularly if your goal is to increase conversions and growth.
Number Of Email Templates
There are several reasons why you would want to use an email marketing software. You may want to create your first sales funnel and include email marketing in your marketing plan.
Maybe you just want to send out a newsletter to your subscribers once in a while (check out the Newsletter Title Generator).
You want your emails to look nice when you're sending them for whatever reason.
That's why you should look for an email marketing services provider that handles stuff like form typesetting and formatting for you by providing you with a library of great email templates to choose from.
Many of the services mentioned above have drag-and-drop email templates to make creating a professional-looking email easier.
They'll also have a range of email design styles to fit various needs.
Hubspot, for example, has a library of pre-built email templates that you and your company can use. They'll even let you make your own email templates that are specific to your company. You can tailor them to your specific requirements and save them for future use.
MailChimp is another excellent software that offers a variety of email templates for purposes such as promoting a blog post or selling a product. It's also easily customizable, enabling you to make exclusive ones for your company's objectives.
FAQS – Best Emailing Services
1. Is email marketing still worth it?
Yes, email marketing is still worth it. Despite the rise of various digital marketing channels, email remains one of the most effective ways to engage with customers and drive conversions. It offers a direct line of communication, enables personalized messaging, and has a high ROI compared to many other marketing tactics.
2. What are the 3 types of email marketing?
The three types of email marketing are:
- Promotional emails: These emails aim to promote products, services, or special offers to drive sales and revenue
- Transactional emails: These are triggered by specific customer actions, such as order confirmations, shipping notifications, or password resets
- Nurture emails: These emails focus on building and nurturing relationships with subscribers over time, offering valuable content, educational resources, and personalized recommendations.
3. What is better than email marketing?
It is not a matter of something being better than email marketing, but rather the importance of utilizing a well-rounded marketing strategy that incorporates multiple channels.
While email marketing has proven to be effective, other channels such as social media, content marketing, search engine optimization, and paid advertising can complement and enhance overall marketing efforts.
4. What should be avoided by email marketing?
To maximize the effectiveness of email marketing, it is important to avoid common pitfalls, including:
- Spamming recipients with excessive and irrelevant emails
- Neglecting to personalize emails and failing to segment the audience
- Ignoring email deliverability best practices can lead to emails landing in spam folders
- Failing to provide clear and valuable content that engages subscribers
- Neglecting to optimize emails for mobile devices, as a significant portion of users access emails on smartphones and tablets
5. Is it safe to use Mailchimp?
Mailchimp is a widely used and reputable email marketing platform. It has implemented robust security measures to protect user data and maintain the privacy of subscribers.
Mailchimp adheres to industry standards and best practices to ensure the safety of its platform and users' information. However, as with any online service, it is essential to follow recommended security practices, such as using strong passwords and enabling two-factor authentication, to further safeguard your account.
Best Emailing Services In 2026
Which email marketing services provider is the best? It all depends on what you're after.
Here's a rundown of the top choices on our list.
1. Brevo — Best for engagement and growth
2. GetResponse — The best all-in-one software for lead generation automation
3. AWeber — The best value for a small subscription base.
4. Moosend — The best AI-based eCommerce sales platform
5. MailerLite — Ideal for the basics at a low cost
6. Omnisend — The best omnichannel email marketing service for eCommerce businesses.
7. Mailjet — Ideal for multi-team collaboration in real-time.
8. Drip — The best one-stop-shop for email marketing and customer relationship management
9. Kit — Ideal for eCommerce
10. HubSpot — The best all-in-one inbound marketing management tool
11. Constant Contact — The most user-friendly drag-and-drop builder
12. Mailchimp — best email marketing services for small businesses and startups
We tried to include something for everyone on this list (you may also be interested in checking out the email name generator for business).
There's a choice for you above, if you're starting a new list, needing team communication software, switching providers, or searching for a comprehensive CRM. This guide will help you find whatever you need, from eCommerce-specific CRMs to simple and affordable emails.