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Best Practices For Webinars | How To Design A Webinar

best practices for webinars

If you have hosted a webinar before, you know that there is a lot of preparation and finishing touches that are required to put up a good webinar. Here are some best practices for webinars if you are planning to do one in the future:

Best Practices For Webinars

6-8 Weeks Before The Webinar

  • Decide the purpose and the goal
  • Pick a topic for the webinar
  • Determine the date and time for the webinar
  • Choose the speaker or host
  • Contact the partners, customers, and others who should be involved

5 Weeks Before The Webinar

  • Create a registration page (check out the Webinar Titles Generator)
  • Choose which platform to use
  • Create a preliminary table of contents for the webinar (outline)

3 Weeks Before The Webinar

  • Create the first draft for your presentation in PowerPoint or Keynote
  • Create promotional/ advertising material
  • Buy or rent equipment such as a headset, microphone, camera, etc.

Promoting Webinars

social media for b2b marketing

Start promoting the webinar to your target audience through various channels:

  • E-mail
  • Social Media
  • Blog
  • Partners
  • Existing customers (e.g., through your customer managers)
  • Paid promotion and ads

2 Weeks Before The Webinar

  • Educate the speaker on how the platform you have chosen for your webinar works
  • Upload your presentation
  • Book a conference room or a quiet room for the day you are planning to host the webinar. Do not forget to leave enough time for preparation
  • Expand your advertising
  • Create a teaser for social media
  • Ask your coworkers to join and promote the teaser on social media

1 Week Before The Webinar

publishing calendar
  • Send a reminder to those who have already registered
  • Promote your webinar again on social media, through emails to customers, etc.
  • Hold a practice session for your webinar
  • Write down what went well and what can be improved – give feedback to the speaker

3 Days Before The Webinar

  • Send an email reminder to the registered participants and answer any questions that they may have
  • Make sure that there is someone to help if needed on the day of the webinar, e.g., with technical challenges, equipment, etc.

On The Day Of The Webinar

  • Make sure that your speaker is all set up
  • Ask if the person needs help with something

During The Webinar

  • 5 minutes before the webinar, login and listen as a participant. Ask the speaker to test the microphone, connection, etc.
  • Announce on social media that the webinar is about to begin
  • Record the webinar

After The Webinar

  • Update the registration page
  • Upload the recording to your website
  • Add the presentation to your website
  • Send a thank-you email to the participants with a link to the recording and the presentation
  • Put participants in a lead nurturing campaign
  • Inform the sales team about the webinar and provide them with trackable links
  • Analyze your webinar and find out who did not show up, who was the most engaged, and so on
  • Have a feedback meeting with the speaker to discuss what went well, and what could be improved.
  • Create content that refers to your webinar e.g., blog posts that summarize the webinar and encourage people to watch the recording
  • Create and publish social media posts for the various points or issues raised in the webinar