Direct mail is an effective marketing tool. When you focus more on online ads, email, and other digital marketing strategies, it’s easy to lose sight of this. The best direct mail companies can help you increase brand recognition, generate leads, and connect with new consumers.
Marketing using direct mail is a cost-effective and efficient way for both new and existing companies to reach out to customers who may not be aware of their online presence.
To be effective in this sector, you’ll need to find a reliable and trustworthy direct mailing company. You may use direct mailer services to distribute promotional materials to both customer and company mailboxes.
Your flyers, postcards, or brochures will be printed, stamped, and delivered by a direct mail company. Some resources go even further by offering design templates and assisting you in compiling a list of viable addresses.
Find the best direct mailing company for your business with the help of this guide.
8 Best Direct Mail Companies In 2023
Despite the fact that many people believe direct mail is ineffective, there are still a plethora of direct mailer services available today. The fact that there are so many businesses in this field shows that it is still working well.
I’ve narrowed down the best direct mail companies to the following:
1. PsPrint — For a wide range of mailer types.
2. Gunderson Direct — For hands-off marketing strategies, this is the best choice.
3. Vistaprint — The company with the most postcard designs.
4. PostcardMania — For multi-channel marketing strategies, this is the best option.
5. NextDayFlyers — The best for printing the next day.
6. PrintingForLess — The best for geotargeting particular areas.
7. SaaSMQL — The best for generating SAAS leads.
8. Cactus Mailing – The perfect option for a Google Ads campaign.
I’ll go through the features, advantages, and use cases of each one in detail below.
Best Direct Mail Companies Reviews
1. PsPrint Review
This mailing company has a wide range of mailer types.
They provide you with ten different types of mailers to deliver to potential customers. That’s a lot more than other providers, which usually only have one or two mailer options.
Among their offerings are:
- Door hangers
- Flyers and brochures
- The use of magnets
- Rack cards
- Labels for gifts
- Order forms
As you can see, they’ll send you a wide range of direct mailer services. They also have mailing list processing (CASS certification, postal resorting, and inkjet addressing), die-cutting, foil stamping, and even a graphic designer to help you achieve the look you need.
PsPrint also has a fast turnaround time. Your order can be mailed out within two to five days after it has completed printing.
The entire procedure can be handled online. Simply choose your items, add your artwork, and include your mailing list. PsPrint will also give you any additional prints that were not mailed. If the “overs” fit into one box, they are free.
PsPrint will help you build a mailing list in less than 15 minutes if you don’t already have one. Simply respond to a few questions about your target market based on their age, income, ZIP code, and other factors.
Visit PsPrint today to see all of the choices available.
2. Gunderson Direct Review
This mailing company is the best choice for hands-off marketing campaigns.
Gunderson Direct is a direct marketing firm that offers a wide range of services. That means their members can collaborate with you to design a completely personalized direct mail campaign that is tailored to your company’s specific needs.
Gunderson Direct’s experts have everything you’ll need to make the most of your direct mail campaigns. Make use of their knowledge to build mail campaigns that complement and support your marketing plan.
A meeting with the Gunderson Direct team will be the first step. They’ll make sure that every part of your program is designed for success as a full-service agency – from testing to messaging, data, and offers.
You’ll get all the information you need to create a good program from that consultation.
Gunderson Direct will assist you in creating direct mail collateral from both internal and external sources. Their award-winning design team will create tailored, print-ready creative for you, and their manufacturing experience will ensure that you’re sending out high-quality materials.
They’ll handle almost every aspect of your marketing campaign for you from start to finish, making sure to work with you when required to ensure you get the results you want.
They’ll also have detailed reporting and analytics so you can monitor your progress. When it comes to direct mailing companies, that’s uncommon.
To get a personalized quote for your company’s direct mail needs, contact their team.
3. Vistaprint Review
This mailing company has the most postcard designs.
Vistaprint is one of the most widely used printing services. They’re best known for their business card printing, but they also have a fantastic direct mail postcard service.
They also have over 1,000 postcard designs, so you’re sure to find one that fits you and your company.
Simply design your card and submit your address list to Vistaprint, and they’ll take care of the rest. Standard and oversized postcards are available from Vistaprint.
Their mailing lists are another service I enjoy. This platform also allows you to purchase a targeted list. These lists may be tailored to specific markets based on demographic information such as jobs, hobbies, new homeowners, or even B2B industries.
Vistaprint is fantastic since it offers a wide range of products and services. Vistaprint has all of your marketing needs covered.
Some common categories include:
- Stickers and label
- Promotional products
- Promotional materials
- Trade shows
- Business cards
- Clothing and bags
So, if you want to get your mailer service from the same company that handles your promotional items and printing, you can do so.
4. PostcardMania Review
This direct mailing company is the best choice for multi-channel marketing campaigns.
Thanks to their outstanding bulk discounting, PostcardMania is ideal for high-volume postcard direct mail.
The following programs are available via PostcardMania:
- Design of a postcard
- Printing postcards
- Distribution lists
- Direct mailing
- Every door direct mail (EDDM)
- Bulk Mailing
Although they have excellent postcard and brochure mailing campaign options, their Everywhere Small Business product really stands out.
This is a multi-channel marketing campaign with direct mail as part of it. You’ll benefit from mail monitoring, targeted Facebook follow-up advertising, Instagram ads, Google follow-ups, and call tracking, in addition to mail.
PostcardMania uses digital advertisement platforms to reach the same people who are getting your mail-in promotions. It combines various strategies to generate leads and raise brand awareness.
Standard-sized postcards in high-volume start at just $0.05 per piece. There’s a good chance you won’t find a better bulk mailing rate in the industry.
5. NextDayFlyers Review
This direct mailing company is ideal for printing the next day.
NextDayFlyers, as the name implies, can provide you with a lightning-fast turnaround so that you can get your mailers out as soon as possible.
They have a printing turnaround time of the next business day. This premium service, however, comes at a higher cost. It is, however, an excellent option for time-sensitive deals and campaigns.
Your business can use NextDayFlyers to send:
- Flyers and brochures
- Custom items
- Distribute rack cards
Your inventory will be stored, addresses will be verified, items will be presorted, and your mail will be sent by NextDayFlyers. For campaigns, you can even rent mailing lists.
It’s easy to get around this platform. Simply pick your flyer’s size, customize the cardstock, apply a gloss or matte coating, and specify a quantity. You can either use their website to make artwork or upload your own.
When you make improvements to your direct mail campaign, you’ll be able to see the cost in real time.
Contact NextDayFlyers today using the live chat feature on their website or by phone.
6. PrintingForLess Review
This direct mailing company is best for specific neighborhood targeting.
PrintingForLess is a reliable and well-known mailer service. It’s a one-stop shop for companies’ printing and mailing needs.
They have a variety of resources for employees to provide quick access to sales and marketing collateral, including direct mail tips, free templates, web-to-print, and marketing automation systems.
Their Every Door Direct Mailing (EDDM) service is where they really shine. They’ll collaborate with you to identify a particular community or area to target and ensure that your mailers are sent to those addresses.
This is ideal for promoting the opening day of your restaurant or retail store, as well as local business promotions.
Although a few other services on this list (such as NextDayFlyers) provide EDDM, none of them provide the variety of mailer forms that PrintingForLess does.
They’ve even worked with a number of political parties to make sure their mailers get to constituents and potential voters. If you’re a politician (or want to be), I can’t suggest PrintingForLess highly enough.
What I like about PrintingForLess is that they pledge to completely reimburse you for any costs incurred if your mailing and printing aren’t completed on time. This eliminates a lot of the pressure that can arise while working on large marketing campaigns.
PrintingForLess will provide you with free custom printing samples before you begin mass production and mailing. You can choose from a variety of paper styles, coatings, weights, effects, binding options, and other items to determine which is best for your business.
Simply fill out an online form, email PrintingForLess, or call their customer service team to request a sample.
7. SaasMQL Review
This direct mailing company is best for Generating SaaS leads.
In comparison to the other direct mailer services on our list, SaaSMQL is quite unique. SaaS companies have account-based demand generation.
If your company falls into this category, SaaSMQL is a great option to consider.
Direct mail isn’t usually associated with SaaS. However, SaaSMQL has completely changed the way you think about lead generation. They use direct mail to generate leads and opportunities with customers at the mid-market and enterprise level.
One of their clients produced more than 50 qualified meetings in less than two months using a direct mail campaign. This resulted in a revenue of over $2 million.
This is due to their distinct approach. SaaSMQL sends packages to companies rather than only flyers or postcards.
As opposed to the hundreds of letters, phone calls, and junk mail these people get on a regular basis, this stands out. Nobody is going to look at a package and just throw it away.
SaaSMQL can assist you with account-based marketing strategies and analytics in addition to direct mail. They have everything you need to generate SaaS demand through multiple channels.
You can quickly launch a pilot campaign with SaaSMQL by visiting their website.
8. Cactus Mailing Review
This direct mailing company is the best choice for coordinating Google Ads campaigns.
Cactus Mailing is a straightforward direct mailing company that provides excellent postcard and brochure mailers, as well as an exclusive Google Ads offering.
The following are some of the best services:
- Brochures sent via direct mail
- Postcards sent via direct mail
- Tracking of calls
- Design of mailpieces
- Email lists that are specifically targeted
They are well known for their Smart Marketing service. They’ll collaborate with you to develop a Google Ads campaign that complements your direct mail campaign and helps you achieve better results. As a result, response rates and thereby, leads and sales will increase.
To complement direct mail postcards and brochures, this program provides Google display ads as well as landing pages.
This differs from PostcardMania’s multi-channel service in that it focuses exclusively on Google Advertising, while PostcardMania also includes Facebook and Instagram ads, as well as follow-ups.
Dentists, salons, restaurants, churches, spas, real estate, health, retail, and other businesses depend on Cactus Mailing. They are particularly skilled at designing attractive brochures to advertise your company and services.
Another reason to think about Cactus Mailing is that they always run specials if you combine multiple services.
For a quote on your direct mailing requirements, contact them today.
How to Choose the Best Direct Mail Company
Each direct mailer service, as you can see from this list, is different and unique in its own way. If you don’t know what to look for, finding the right one for your company can be difficult.
This is how we can go about narrowing down your options. Below, I’ll go over more details of each aspect.
Depending on the nature of your marketing campaign, your company may need a single form of mailer or a variety of them. In any case, you’ll want to find a direct mail service that will provide you with the services you need.
The following are examples of popular mailer types:
- Flyers and brochures
- Greeting cards
- Custom Items
If you’re just looking to promote an upcoming event or sale, a postcard could be more than enough for your company. However, if you want to send more specific information about your company, a brochure or catalog may be a better option.
For some business types, companies like SaasMQL send packages via direct mail.
If a company only sells one or two forms of mailers, don’t be fooled. Services like PostcardMania, for example, have a small set of features, but they do them well. If you only need postcards or brochures, finding a direct mail marketing service that specializes in those two items is a smart idea.
Gunderson Direct, on the other hand, provides a broader range of services, including letters, brochures, and more. They’ll even collaborate with you to create the most successful direct mail campaign for your company.
Solutions Tailored To The Industry
A small mom-and-pop restaurant would not need the same level of support as a multi-million dollar B2B firm. That is why they do not use the same direct mail marketing service provider.
So, take a look at each service you’re considering and see what sectors they specialize in.
Gunderson Direct, for example, focuses on B2B businesses, telemedicine, and financial advisors.
Of course, SaaSMQL is an excellent option for SaaS businesses.
PostcardMania, on the other hand, will assist a wide range of companies with postcards and brochures, including air conditioning and heating, roofing, restaurants, and real estate.
When looking at a direct mailing company, it’s also a good idea to look at who some of their previous clients are. Are they able to provide you with the solutions you need to reach your particular customers? Are they able to successfully market your services?
They should have a range of mailers to fit your campaign’s objectives as well as your company’s needs, which leads us to…
Designs That Grab Your Attention
For direct mail promotions, first impressions are important. You want the finished product to be able to:
1. Use an eye-catching and insightful style to immediately attract a possible lead.
2. When it arrives in prospect mailboxes, it should be neat and attractive.
That’s a difficult balance to strike, but good direct mailer services will help you do it while focusing on branding.
Some platforms have models tailored to particular industries (e.g. PostcardMania has postcard designs for realtors). If you don’t have much experience with graphic design, this is a good place to start.
Other companies allow you to customize your products’ quality, finish, and size. If you have a particular idea of how you want your mailer to look, this will help.
When working with or investigating a direct mail company, make sure to look at any case studies or examples of some past work they may have. This should give you a good idea of the service’s design quality and whether it’s a good match for your brand, market, and target customer.
It’s worth noting that the cost of their graphic design services is sometimes different from the cost of their direct mail service. PostcardMania, for example, provides graphic design as a separate service. Gunderson Direct, on the other hand, includes it as part of your overall offering.
This isn’t the most important feature that companies search for in a direct mail company.
However, for certain companies and brands, getting mailers out to potential buyers quickly is critical (e.g. when you have a very time-sensitive promotion to get done). Not to mention that sending a mailer to clients and prospects after a deal has expired or ended is a massive waste of money.
As a result, when compiling this list, I took processing time into consideration.
Mailer processing time usually varies from the next business day to ten business days after printing is completed.
You will normally pay a premium to get your mailers delivered sooner. However, it is preferable to find a low-cost direct mail service that works fast.
Fortunately, certain direct mail campaigns have a shorter timeline than others. If you need a fast turnaround, NextDayFlyers is a great option.
Your marketing activities will have a much greater effect on your bottom line when they are coordinated and organized. Additional marketing options are available from the best direct mailer services to supplement the direct mail campaigns.
PostCardMania, for example, has an omnichannel marketing strategy that includes Facebook, Google advertising, and Instagram, as well as call monitoring, mail tracking, and follow-ups.
This type of service will help you keep your marketing activities streamlined and cost-effective. You won’t be managing a bunch of different businesses and services at once, trying to get them all to coordinate and coping with the headaches that scenario will bring up if you have all of your ads handled by one business.
Even if you don’t need any additional service right now, it’s something to think about in the future.
FAQS – Best Direct Mail Companies
1. What type of direct mail works best?
The effectiveness of direct mail depends on various factors, including the target audience and the specific goals of the campaign. However, personalized direct mail tends to yield better results.
Tailoring the content, design, and offers to match the recipient’s interests and preferences can enhance engagement and response rates.
Personalization can include using the recipient’s name, referencing past purchases or interactions, or segmenting the audience based on demographics or behavior.
2. What companies send out direct mail?
Various companies across industries use direct mail as part of their marketing strategies. Examples include retail businesses, e-commerce companies, financial institutions, real estate agencies, healthcare providers, nonprofit organizations, and more. The decision to use direct mail often depends on the company’s target audience, marketing objectives, and available resources.
3. Is Every Door Direct Mail worth it?
Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service (USPS), allowing businesses to send mailings to specific geographic areas without needing specific addresses.
Whether EDDM is worth it depends on the marketing goals and target audience of the business. It can be a cost-effective option for local businesses or those targeting specific neighborhoods, but it may not be suitable for campaigns requiring highly targeted or personalized messaging.
4. What is one of the disadvantages of direct mail?
One of the disadvantages of direct mail is its potential cost. Printing and postage expenses can add up, especially for large-scale campaigns.
Additionally, direct mail may have lower response rates compared to other marketing channels, and it can be challenging to accurately measure its ROI.
Another drawback is the environmental impact associated with paper waste and energy consumption in the production and delivery of direct mail.
5. What is the true benefit of direct mail?
The true benefit of direct mail lies in its tangible nature and the ability to make a physical connection with the recipient.
Direct mail allows for creative and personalized messaging, providing a tactile experience that stands out in a digital world. It can effectively complement other marketing channels, driving brand awareness, customer engagement, and response rates.
When properly targeted and crafted, direct mail can generate leads, foster customer loyalty, and contribute to a well-rounded marketing strategy.
Final Thoughts – Best Direct Mail Companies
With so many direct mailing options available today, these eight companies have risen to the top.
Let’s look back into what each of them excels at.
Start reaping the benefits of Gunderson Direct if you’re looking to fully outsource direct mail campaign development. They’re the best at putting together a well-thought-out, successful direct mail campaign while saving you time and money.
If you want to choose your own direct mail collateral, go to PsPrint for the most options or Vistaprint if you only want postcard designs.
Direct mail is most effective when used in conjunction with a broader digital strategy. Many of these companies understand this and excel at using direct mail as part of a larger campaign.
If you’re mailing material that you want in conjunction with social media pushes, PostcardMania is at the top of the list. Cactus Mailing is a good option if you’re more interested in Google Ads. SaaSMQL would be of great assistance to SaaS companies that are renewing their efforts to generate leads.
Thin-sliced segmentation can favor both small and large businesses. PrintingForLess is a good option if you want to get very specific and personalized content for specific neighborhoods.
Are you in a hurry? It’s no problem. Your collateral can be delivered in as little as 24 hours with NextDayFlyers.
There’s a service provider for every type of company in every industry. Direct mail is for anyone, from entrepreneurs to B2B tech companies.