Lead scoring is a way of using data to qualify your leads so that your sales team knows which ones are cold, lukewarm, or hot. By… Read More »Lead Scoring | Identify Your Next Customer By Scoring Leads
Friction points in business and marketing are aspects that push consumers away. In most cases, we are completely unaware of it. There are many things… Read More »How To Prevent Customer Friction Points That Slow Down Engagement
When you are doing inbound marketing and start getting an increasing flow of leads, it is important to identify their challenges as early as possible. Preferably before you… Read More »How To Understand Customer Pain Points
If you are a business owner, having a digital presence in some form is a must today. This article covers 4 tips on how to digitally… Read More »How To Digitally Transform Your Business | 4 Tips For Small Businesses
In this article, I will go through 5 tips for social media integrations and strategies. This involves integrating your blog with social media for better… Read More »Social Media Integrations | How To Integrate Your Blog With Social Media
During the first few years of a company’s existence, it is not unusual for information about customers to be scattered in a variety of places. … Read More »CRM: What Is It And What Benefit Can You Get From It?
What is the difference between customer satisfaction and customer loyalty? To get satisfied customers, you just live up to their expectations and nothing more. The goal… Read More »Satisfied Customers | How To Improve Customer Satisfaction