In this article, I’ll give you tips on how you can use storytelling for marketing and sales. A good story reinforces ideas, clarifies thoughts, and… Read More »Storytelling In Business | Why You Should Use Storytelling For Marketing
During difficult times and seemingly uncontrollable costs, it can be easy to pull the plug on the company’s marketing efforts. You may wonder what you… Read More »B2B Sales & Marketing | Role Of Marketing Team On Sales
In this article, I’ll address the common pitfalls every inbound marketer needs to be aware of and give you some tips on how to avoid… Read More »4 Pitfalls That Every Inbound Marketer Needs To Avoid
You can often hear people asking, “What is the cost of inbound marketing?”. This question doesn’t have a clear and distinct answer. The truth is… Read More »3 Human Resource Factors To Consider In The Cost Of Inbound Marketing
Learn the art of presenting the company’s successes with compelling customer case studies. I’ll explain why it is important to have a great case study and… Read More »How To Do Case Studies Of Customers To Build Trust With Your Buyers
Have you invested in inbound marketing strategies but been disappointed with the results? Do you think that inbound marketing for B2B does not work for… Read More »5 Reasons Why Your Inbound Marketing Strategies Don’t Work
So, you have been identifying the target audience and learning about your ideal customer profile. But do you have a clear strategy on how to… Read More »How To Reach The Target Audience For Marketing Your Services
In this article, I’ll delve deeper into the challenges of B2B marketing and how B2B companies need to adapt their marketing and sales strategies to… Read More »Challenges Of B2B Marketing | Why B2B Companies Change Strategies
I’ll go through a number of ways on how to create Ideal Customer Profile (ICP). Account-Based Marketing is a successful strategy that is based on… Read More »How To Create Ideal Customer Profile
In this article, we’ll go over why you should focus on generating sales qualified leads. We’ll also discuss how to increase the quality of your… Read More »Sales Qualified Leads | How To Create Valuable Leads For Your Business