Hi, I'm Robin Mathew
I'm a bootstrap entrepreneur who wasted $3,000+ on overhyped tools before learning what actually works. Now I test business software so you don't waste your money like I did.
My Story
In 2019, I was building my online business on a shoestring budget. Like most solo entrepreneurs, I needed tools—AI writers, SEO software, automation platforms—but I had no idea which ones were worth the money.
So I did what any logical person would do: I Googled "best [insert tool] review." Big mistake.
I quickly realized most "review sites" were just affiliate link farms. They'd recommend whatever paid the highest commission, not what actually worked best for bootstrappers like me.
Over the next two years, I wasted over $3,000 on tools that promised the world but delivered nothing. Expensive AI writers that generated garbage. SEO tools with outdated data. "Must-have" software that gathered dust after the first week.
Each failed purchase wasn't just money down the drain—it was weeks of lost progress, mounting frustration, and constant second-guessing. When you're bootstrapping, you can't afford those mistakes.
That's why I started KISS Investments. I decided to test every tool myself, with my own money, and share honest results. No affiliate bias. No sponsored fluff. Just real experiences from someone who's been exactly where you are right now.
The Numbers Don't Lie
What I Stand For
Real Money, Real Tests
I buy every tool with my own money. No free trials sponsored by vendors. If I'm recommending it, I've paid for it just like you would.
No Affiliate BS
I don't let commissions influence my reviews. If a tool sucks, I'll tell you— even if it pays me the most. Your trust matters more than my paycheck.
Bootstrap-First Mindset
Every review is written for entrepreneurs on a budget. I focus on ROI, affordability, and whether a tool is worth the investment for small businesses.
How I Test Tools
Real Purchase
I buy the tool with my own credit card, just like you would. No special "reviewer" access.
30-Day Test
I use it for real projects—writing content, analyzing data, managing workflows—for at least 30 days.
Compare Alternatives
I test competitors side-by-side to see which offers the best value for bootstrappers.
Ready to Stop Wasting Money?
Browse 200+ honest tool reviews written by someone who's been in your shoes. Make confident decisions without expensive trial and error.
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